{"product_id":"startup-guide-to-intellectual-property-early-stage-protection-of-ip-9781502498250","title":"Startup Guide to Intellectual Property: Early Stage Protection of IP","description":"A guide to the types of intellectual property and how startups can best manage intellectual property in the early stages of the company. Startups face a variety of risks. The biggest risk is market risk, and entrepreneurs should be spending most of their time addressing the market risks - not learning law. The Startup Guide to Intellectual Property helps startups grow by showing how intellectual property is used to build and keep a sustainable competitive advantage. Moreover, The Startup Guide to Intellectual Property discusses the cost - benefit trade-offs when trying to capture a company's intellectual property and provides guidance on how to make those decisions. It includes a practical description of the types and uses of intellectual property and presents workable options for protecting that intellectual property early.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eMr. Tormey has over 20 years of experience in product development, marketing and intellectual property protection. As a company startup veteran, Mr. Tormey brings a unique perspective on the value of intellectual property to a small and growing business.\u003cbr\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Default Title","offer_id":50339416408338,"sku":"9781502498250","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_27c3414b-3b54-48cb-b0bd-a913b6a31c2d.jpg?v=1728004285","url":"https:\/\/surprise-castle.myshopify.com\/products\/startup-guide-to-intellectual-property-early-stage-protection-of-ip-9781502498250","provider":"Surprise Castle","version":"1.0","type":"link"}