{"product_id":"starting-your-floral-design-studio-a-creative-guide-to-finding-your-style-growing-your-business-and-nurturing-your-dream-9780764369391","title":"Starting Your Floral Design Studio: A Creative Guide to Finding Your Style, Growing Your Business, and Nurturing Your Dream","description":"\u003cstrong\u003eFloral designers ready to open their own small business will learn everything they need with this essential how-to guide.\u003cbr\u003e \u003c\/strong\u003e\u003cbr\u003e Sharing the challenges and surprises she experienced in building her business, Justine explains\u003cbr\u003e \u003cbr\u003e - stocking the basic supplies and materials;\u003cbr\u003e - the crucial question of flower sourcing, and the ecological impacts to consider;\u003cbr\u003e - working on defining your studio's brand and ensuring that your online presence builds clientele;\u003cbr\u003e - using eco-friendly design techniques;\u003cbr\u003e - preparing, packaging, and transporting your creations;\u003cbr\u003e - communicating effectively with clients;\u003cbr\u003e and more.\u003cbr\u003e \u003cbr\u003e A review of design basics includes \u003cstrong\u003estep-by-step instructions for nine floral arrangements.\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e Justine ends with \u003cstrong\u003ethree useful case studies\u003c\/strong\u003e, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements.\u003cbr\u003e \u003cbr\u003e Importantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces--to develop a floral industry that is \u003cstrong\u003emore respectful of the environment\u003c\/strong\u003e and that educates its consumers.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBeaussart, Justine:\u003c\/i\u003e\u003c\/b\u003e - \u003cstrong\u003eJustine Beaussart\u003c\/strong\u003e left her corporate job to become a floral designer, and after training and apprenticeships in Paris and Milan, in 2021 she founded Nebbia Studio. She specializes in event decor, floral displays for brands, and large-scale floral scenography. She lives in Annecy, France. nebbiastudio.com","brand":"Schiffer Craft","offers":[{"title":"Default Title","offer_id":51384496095506,"sku":"9780764369391","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f938c183-bc3b-46ac-85a8-6ede27574c78.jpg?v=1750175635","url":"https:\/\/surprise-castle.myshopify.com\/products\/starting-your-floral-design-studio-a-creative-guide-to-finding-your-style-growing-your-business-and-nurturing-your-dream-9780764369391","provider":"Surprise Castle","version":"1.0","type":"link"}