{"product_id":"start-up-century-why-were-all-becoming-entrepreneurs-and-how-to-make-it-work-for-everyone-9781399410595","title":"Start-Up Century: Why We're All Becoming Entrepreneurs - And How to Make It Work for Everyone","description":"\u003cp\u003e\u003cb\u003eA fresh look at the boom in entrepreneurship and start-ups - and how it's changing the world of work.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDoes it feel like everyone you know is thinking about starting a business? That's because they are. In the last few years new businesses have been launched in record numbers, with more of us than ever deciding to go it alone or become entrepreneurs. \u003cp\u003e\u003c\/p\u003eFuelled by new technologies like artificial intelligence and automation, this trend is only just beginning, with traditional firms due to be automated in the same way that farms and factories were in the last few decades. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eStart-Up Century\u003c\/i\u003e explains why this shift is happening, and what it will mean to live in a world where most of us are self-employed, or work in small entrepreneurial endeavours. It details the entrepreneurial frontiers ahead of us, the opportunities to be seized, and products to be built in fields as diverse as robotics to healthcare, energy and construction. And it covers the many challenges that this new way of working presents, setting out ideas and policies to help us close the digital divide, make education relevant again, make our public services more innovative and inspire a new generation to build the solutions the world needs. \u003cp\u003e\u003c\/p\u003eIn the face of rapid changes to the way we work and the technologies available to us, \u003ci\u003eStart-Up Century\u003c\/i\u003e sets out an overwhelmingly positive view of how individuals and start-ups, not corporates, will solve the challenges of the twenty-first century. \u003cp\u003e\u003c\/p\u003eAuthored by James Wise, the venture capitalist and technology commentator, \u003ci\u003eStart-Up Century\u003c\/i\u003e is packed with personal tales and interviews with everyone from teenage side-hustlers to the CEOs of multi-billion-dollar successes. This is a book for every aspiring entrepreneur, and anyone interested in the policy changes needed to support them.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJames Wise is a venture capitalist and writer. He has worked with some of the most successful technology companies of the last decade as they've grown from their founders' living rooms to Nasdaq IPOs and is a Partner at Balderton Capital. He has worked as an advisor to UK Parliament, a charity trustee and serves as a member of the UK Government's Industrial Development Advisory Board. He has written about the evolving opportunities and challenges posed by new technologies for \u003ci\u003eThe Times\u003c\/i\u003e, the \u003ci\u003eGuardian\u003c\/i\u003e and the \u003ci\u003eTelegraph\u003c\/i\u003e and appeared on the BBC, Sky News and Bloomberg.\u003cbr\u003e","brand":"Bloomsbury Business","offers":[{"title":"Default Title","offer_id":50651798602002,"sku":"9781399410595","price":25.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_60f4ed1c-70a9-475b-83b9-a50870337d54.jpg?v=1733309840","url":"https:\/\/surprise-castle.myshopify.com\/products\/start-up-century-why-were-all-becoming-entrepreneurs-and-how-to-make-it-work-for-everyone-9781399410595","provider":"Surprise Castle","version":"1.0","type":"link"}