{"product_id":"start-telling-people-9798218206987","title":"Start Telling People","description":"\u003cp\u003e\u003cstrong\u003eAt some point, every stealth startup needs to stop being a secret, and start telling people. That's a sharp transition, and it's worth thinking about carefully.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eStart Telling People by marketing expert Chris Matthews is a uniquely valuable resource for early-stage startups seeking to start their marketing effectively and efficiently. With a wealth of practical knowledge across a diverse range of industries, Matthews shares invaluable insights and proven strategies to accelerate growth and build a strong, long-term brand.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eStart Telling People is an indispensable guide for technical startup founders, investors, and marketers, packed with practical advice tuned explicitly for the unique needs of emerging startups. Matthews provides frameworks, examples, and interviews that reinforce the book's central thesis: marketing is a discipline, not just an activity. From customer-centric go-to-market models, to the tips and tricks of mastering a new product demo, to content strategy \u0026amp; A.I. tools, to surviving budgeting and downturns, the book delivers practical, jargon-free ideas that blend the best in marketing fundamentals with the functional realities of fast-paced, growth-focused startups.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Art \u0026amp; Science of Startup Marketing\u003c\/strong\u003e From Stealth to Success\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eF=ma\u003c\/strong\u003e (Force Equals Marketing Times Alliance)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInnovative Positioning\u003c\/strong\u003e Strategies for Category Creation, Redefinition, and Improvement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShaping a Startup's Success\u003c\/strong\u003e Building and Evolving a Strong Brand Identity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrafting Exceptional Customer Experiences\u003c\/strong\u003e From Delighted Discovery to Memorable Ownership\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eForm is the Function\u003c\/strong\u003e Structuring and Building the Team Needed Now\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMastering Demos\u003c\/strong\u003e Crafting Compelling Stories and Ensuring Flawless Execution\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilding Foundations\u003c\/strong\u003e Systems, Tools, and the Inevitability of Artificial Intelligence\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnlocking Information \u003c\/strong\u003eMarketing Data for Startups: Collection, Analysis, and Application\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBudgeting to Win\u003c\/strong\u003e Spreadsheets, Chaos, and Grace\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNavigating Brand Debt\u003c\/strong\u003e The Power of Marketing as a Discipline During Hard Moments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing's Horizon\u003c\/strong\u003e Adaptation, Growth, and Evolution\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Very Small Robots, LLC","offers":[{"title":"Default Title","offer_id":50398465032466,"sku":"9798218206987","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_08b4a5f2-478f-42ed-9292-6b0e23ec7742.jpg?v=1729069673","url":"https:\/\/surprise-castle.myshopify.com\/products\/start-telling-people-9798218206987","provider":"Surprise Castle","version":"1.0","type":"link"}