{"product_id":"start-run-your-own-record-label-winning-marketing-strategies-for-todays-music-industry-9780823084630","title":"Start \u0026 Run Your Own Record Label: Winning Marketing Strategies for Today's Music Industry","description":"For everyone interested in starting a record label-to market new talent or to release and promote their own music-there has never been a better time to do it  \u003cp\u003e\u003c\/p\u003eMusic can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, \u003ci\u003eStart \u0026amp; Run Your Own Record Label\u003c\/i\u003e, to reflect industry changes and new opportunities for marketing music in today's climate. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eStart \u0026amp; Run Your Own Record Label\u003c\/i\u003e is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including: \u003cp\u003e\u003c\/p\u003e-Balancing on and offline promotion and marketing\u003cbr\u003e-Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more)\u003cbr\u003e-Using digital distribution profitably\u003cbr\u003e-Licensing your recordings for use in the media \u003cbr\u003e-Marketing music overseas \u003cp\u003e\u003c\/p\u003eMs. Schwartz has compiled new interviews with top industry professionals and independent labels-including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others-for the most up-to-date, authoritative, and practical compendium available.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDAYLLE DEANNA SCHWARTZ is a music industry consultant, self-empowerment counselor, and successful author of many books including \u003ci\u003eI Don't Need a Record Deal\u003c\/i\u003e and \u003ci\u003eThe Real Deal: How to Get Signed to a Record Label\u003c\/i\u003e. She has appeared on more than 300 television and radio shows, including \u003ci\u003eOprah\u003c\/i\u003e and \u003ci\u003eHoward Stern\u003c\/i\u003e, and has been quoted in many publications, such as the \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eBillboard\u003c\/i\u003e. Schwartz lives in New York City.\u003cbr\u003e","brand":"Clarkson Potter\/Ten Speed","offers":[{"title":"Default Title","offer_id":51180913000722,"sku":"9780823084630","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e5bf22b8-f908-48ea-ac27-7ea7a0440af9.jpg?v=1744386163","url":"https:\/\/surprise-castle.myshopify.com\/products\/start-run-your-own-record-label-winning-marketing-strategies-for-todays-music-industry-9780823084630","provider":"Surprise Castle","version":"1.0","type":"link"}