{"product_id":"start-an-online-business-in-easy-steps-9781840788600","title":"Start an Online Business in Easy Steps","description":"\u003cp\u003e\u003cstrong\u003eStart an Online Business in easy steps, 2nd edition\u003c\/strong\u003e will show you how to research, prepare and run your own online business and will also give you the tools and the confidence to be able to explain to other staff members, clients, potential suppliers and of course customers, about what your online business is, and what it can do for them.\u003c\/p\u003e \u003cp\u003eNow fully updated for today's online market, it will guide you through: \u003c\/p\u003e \u003cli\u003ePlanning, registering, and financing your business.\u003c\/li\u003e \u003cli\u003eSetting up your business online, and marketing it effectively. \u003c\/li\u003e \u003cli\u003e Monetizing your site. \u003c\/li\u003e \u003cli\u003e Managing and retaining customers. \u003c\/li\u003e \u003cli\u003e The tricks of the trade to earn more from your website, and much more to make your site successful  \u003c\/li\u003e \u003cp\u003eThis book is intended for entrepreneurs, employees, employers, parents, students... in fact anyone interested in starting a business online no matter what their level of experience. It is for the non-techie who wants to be involved with every facet of setting up and running their own e-business. \u003c\/p\u003e \u003cp\u003eWhether you have a great idea for an online business but don't know where to start, or you've just launched your online shop and need to attract customers, this book is for you  \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eSmith, Jon:\u003c\/i\u003e\u003c\/b\u003e - Jon Smith is a digital strategist and writer. Currently Chief Marketing Officer for Autocab, he was part of the launch team for Amazon.co.uk and Kitbag.com and served as Vice President Marketing at Whisbi. Jon has been marketing websites and providing strategic advice to companies seeking to improve their online presence for over twenty years. He's launched, run and sold his own online businesses and has written extensively about website marketing and best-practice. Jon is the best-selling author of fifteen books including the first edition of Start an Online Business in easy steps, Get Into Bed With Google, Google Adwords That Work and Dominate Your Market With Twitter.","brand":"In Easy Steps","offers":[{"title":"Default Title","offer_id":50433260880146,"sku":"9781840788600","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_582bf5bc-3bbf-42e9-ac8d-43792e24359a.jpg?v=1729565026","url":"https:\/\/surprise-castle.myshopify.com\/products\/start-an-online-business-in-easy-steps-9781840788600","provider":"Surprise Castle","version":"1.0","type":"link"}