{"product_id":"sports-marketing-9781032112787","title":"Sports Marketing","description":"Highly practical and engaging, \u003ci\u003eSports Marketing\u003c\/i\u003e equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eMichael J. Fetchko\u003c\/strong\u003e is President and Managing Director of ISM USA, a full-service event and sports marketing agency, and co-director of the Pittsburgh Center for Sports Media and Marketing at Point Park University, USA.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDonald P. Roy\u003c\/strong\u003e is Professor of Marketing at Middle Tennessee State University, USA.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVassilis Dalakas\u003c\/strong\u003e is Professor of Marketing at California State University San Marcos, USA.\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":50499366158610,"sku":"9781032112787","price":222.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e2ab7aad-20c6-4ca2-8493-ca1f5ea3014f.jpg?v=1730743176","url":"https:\/\/surprise-castle.myshopify.com\/products\/sports-marketing-9781032112787","provider":"Surprise Castle","version":"1.0","type":"link"}