{"product_id":"sponsored-how-athletes-and-brands-can-leverage-each-other-to-create-value-9781641375085","title":"#sponsored: How Athletes and Brands Can Leverage Each other to Create Value","description":"\u003cp\u003eAre you an amateur athlete considering partnering with a brand to sponsor your athletic pursuits? \u003cem\u003e#sponsored\u003c\/em\u003e looks to explain the exciting and highly competitive world of sports sponsorships, including the sponsor-sponsee relationship.\u003cbr\u003e \u003cbr\u003e Through stories of other athletes and brand liaisons as well as her own journey as an amateur athlete, author Jasmine Chou discusses the sport sponsorship world from the athlete's standpoint as well as the brand's perspective. These stories show how beneficial a partnership can be for all parties while giving some general tips on how to go about pursuing your own sponsorship goals.\u003cbr\u003e \u003cbr\u003e In this book you'll find out: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow Heather Fell transitioned between three different sponsorship relationships\u003c\/li\u003e \u003cli\u003eHow Lululemon utilized brand ambassadors to expand their business and build successful relationships\u003c\/li\u003e \u003cli\u003eHow brands like Red Bull have conquered the world of digital content and what it has done for them\u003c\/li\u003e \u003cli\u003e\u003cem\u003eAnd much more \u003c\/em\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSponsorship is not about getting something for free. Sponsorship relationships should be developed, negotiated, and strategic so that both parties receive maximum gain. If you are an amateur athlete considering sponsorship, represent a business interested in a more personalized connection with sports, or simply love stories of sports and business, \u003cem\u003e#sponsored\u003c\/em\u003e is a must-have addition to your library.\u003c\/p\u003e\u003cbr\u003e","brand":"New Degree Press","offers":[{"title":"Default Title","offer_id":50859952767250,"sku":"9781641375085","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_37c4ed85-fce9-477b-9850-98b9e4368a8a.jpg?v=1737566336","url":"https:\/\/surprise-castle.myshopify.com\/products\/sponsored-how-athletes-and-brands-can-leverage-each-other-to-create-value-9781641375085","provider":"Surprise Castle","version":"1.0","type":"link"}