{"product_id":"speed-read-car-design-the-history-principles-and-concepts-behind-modern-car-design-9780760358108","title":"Speed Read Car Design: The History, Principles and Concepts Behind Modern Car Design","description":"\u003cb\u003eThis beautifully designed and illustrated essential guide to car design from Motorbooks' Speed Read series traces the inspirations of the first car designers and tracks the craft, the art, and the science that have propelled successive generations of designers and shaped the contours of the vehicles we see all around us.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Never before has the car-buying public been more aware of how a car's design fits into their everyday lives and what it communicates about the driver behind the wheel. Like all design, car design is complex subject. Every part of a car represents myriad decisions by the design team ruled by engineering, aesthetics, human interface, and emotion. \u003ci\u003eSpeed Read Car Design\u003c\/i\u003e helps the you understand the hows and whys of that design process, offering an engaging \u003cb\u003ereview of history\u003c\/b\u003e, \u003cb\u003etheory\u003c\/b\u003e, \u003cb\u003ekey concepts\u003c\/b\u003e, and \u003cb\u003ekey designers\u003c\/b\u003e. It's a book for car enthusiasts, design fans, and anyone with a desire to better understand why our wheeled world looks the way it does. \u003cp\u003e\u003c\/p\u003e In sections divided by topic, you'll explore the \u003cb\u003ebirth of car design\u003c\/b\u003e, \u003cb\u003ehow it evolved\u003c\/b\u003e over the last century, \u003cb\u003esuccesses and failures\u003c\/b\u003e in innovation, the \u003cb\u003eelements that make up a car's style\u003c\/b\u003e, the \u003cb\u003eengineering\u003c\/b\u003e behind the design, the \u003cb\u003ecreative process\u003c\/b\u003e and design fads, and finally \u003cb\u003ethe road ahead\u003c\/b\u003e in car design. \u003cp\u003e\u003c\/p\u003e Each section ends with a \u003cb\u003eglossary of related terms\u003c\/b\u003e, and \u003cb\u003einformational sidebars\u003c\/b\u003e provide fun facts, historical tidbits, and mini-bios of key people in car design. \u003cb\u003eSleek illustrations\u003c\/b\u003e of the cars give clear design examples throughout. \u003cp\u003e\u003c\/p\u003e With Motorbooks' \u003cb\u003eSpeed Read series\u003c\/b\u003e, \u003cb\u003ebecome an instant expert in a range of fast-moving subjects\u003c\/b\u003e, from Formula 1 racing to the Tour de France. Accessible language, compartmentalized sections, fact-filled sidebars, glossaries of key terms, and event timelines deliver quick access to insider knowledge. Their brightly colored covers, modern design, pop art-inspired illustrations, and handy size make them perfect on-the-go reads.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTony Lewin\u003c\/b\u003e is a lifelong automotive commentator and industry analyst and has spent most of his career testing cars, analyzing them, and reporting on the ups and downs of the global enterprises that build them. He has been a regular writer and editor for \u003ci\u003eAutomotive News Europe\u003c\/i\u003e and launched several pioneering titles for \u003ci\u003eThe Financial Times\u003c\/i\u003e as well as contributing regular columns for other national and international publications. Today, Lewin divides his time between journalism, books, and translation work. His titles for Motorbooks include \u003ci\u003eBMW Century\u003c\/i\u003e, \u003ci\u003eHow to Design Cars Like a Pro\u003c\/i\u003e, \u003ci\u003eThe Complete Book of BMW\u003c\/i\u003e, and \u003ci\u003eSpeed Read: Car Design\u003c\/i\u003e. He also translated \u003ci\u003eJunkyard: Behind the Gates at California's Secretive European-Car Salvage Yard\u003c\/i\u003e for Motorbooks. He lives in East Sussex, England.\u003cbr\u003e","brand":"Motorbooks International","offers":[{"title":"Default Title","offer_id":51623511392530,"sku":"9780760358108","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_dbae4bc5-bb09-4266-b6be-5b23f7199bf7.jpg?v=1758639384","url":"https:\/\/surprise-castle.myshopify.com\/products\/speed-read-car-design-the-history-principles-and-concepts-behind-modern-car-design-9780760358108","provider":"Surprise Castle","version":"1.0","type":"link"}