{"product_id":"somewhere-yes-the-search-for-belonging-in-a-world-shaped-by-branding-9781639080113","title":"Somewhere Yes: The Search for Belonging in a World Shaped by Branding","description":"\u003cb\u003eIn a unique text most relevant to our times, Brooklyn-based designer and creative director Beat Kaspar Baudenbacher dives into the pros and cons of a social structure driven by branding. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e​A complex and visually provocative foray into the way we become our environment--from our products to our politics--\u003ci\u003eSomewhere Yes \u003c\/i\u003etakes us on a journey designed to make us question the intentionality of our choices, the depth of our kindness, and our very belonging as a species on this planet. \u003cp\u003e\u003c\/p\u003eBranding has the capacity to promote human connection but instead often fosters division and detachment. Yet, it doesn't have to be this way--it has simply evolved into this struggle because we've allowed our individual wants to overcome our collective needs, much like a symbol of beauty might evolve into one of fascism. Baudenbacher provides insightful ways to take apart the identity crisis we have so haphazardly put together, so that we may belong . . . better.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eBeat (\"Bay-Ott\") Kaspar Baudenbacher was born and raised in Switzerland. He graduated from Art Center College of Design in Pasadena, CA, with a BFA in graphic design. As Co-Founder and Chief Creative Officer of loyalkaspar, he has led its creative journey from a boutique animation studio to one of the leading branding agencies in the American entertainment space. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHe spends his days obsessing over what it takes for brands to tell cohesive and compelling stories across an ever-expanding universe of content and spends his nights contemplating the effects of brands on their audiences and how the two interact with each other. \u003cp\u003e\u003c\/p\u003eBeat lives in Brooklyn, NY, with his wife and sons.\u003cbr\u003e","brand":"Fast Company Press","offers":[{"title":"Default Title","offer_id":50507998560530,"sku":"9781639080113","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bce94283-606e-4fd3-a4cb-c9f10b6c7ccc.jpg?v=1730871635","url":"https:\/\/surprise-castle.myshopify.com\/products\/somewhere-yes-the-search-for-belonging-in-a-world-shaped-by-branding-9781639080113","provider":"Surprise Castle","version":"1.0","type":"link"}