{"product_id":"sole-survivor-how-i-built-a-global-shoe-brand-9781914487866","title":"Sole Survivor: How I Built a Global Shoe Brand","description":"\u003cp\u003e\u003cstrong\u003eThe memoir of a British shoe dog\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'A thoroughly entertaining read and valuable insight into building a business' \u003c\/strong\u003eTouker Suleyman, entrepreneur, BBC Dragon's Den\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is the story of how one man spent 50 years in the trade he loves - and built a global brand.\u003c\/p\u003e\u003cp\u003eBorn into a long line of cobblers from Russia, Daniel ignored his father's advice to stay out of shoes. Instead, after a spell manufacturing and importing, he launched his own brand, Dune in 1992. While countless British shoemakers and retailers disappeared from our high streets, Daniel innovated and evolved. Dune London is now a renowned footwear and accessories brand, sold in over 200 stores worldwide.\u003c\/p\u003e\u003cp\u003eFor the first time, Britain's veteran shoe dog reveals how he set up Dune on the King's Road in London and overcame manufacturing disasters, tech upheaval and market crashes to thrive - finally - in a cut-throat industry characterised by falling margins and broken dreams. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eSole Survivor\u003c\/em\u003e\u003c\/strong\u003e not only gives lovers of high heels, courts and sandals the inside track to the shoe industry. It reveals the reasons for commercial failure and success in the UK and internationally - which can be applied to any business - and the personal virtues needed to make your mark.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eReviews \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRubin shares how he built Dune London from its modest beginnings into a global brand, weaving in fascinating history about his family's shoemaking heritage...\u003c\/strong\u003eSole Survivor is a captivating read.\u003cstrong\u003e \u003c\/strong\u003e - Darla-Jane Gilroy - Associate Dean, University of the Arts London and author of The Little Book of Christian Louboutin\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDaniel's journey from factory floors to building a global brand is an extraordinary story of resilience, creativity and determination. \u003c\/strong\u003eWhat has always stood out to me is his generosity of spirit. - Richard Shetliffe, Chief Executive Officer, The British Footwear Association\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eRubin, Daniel:\u003c\/i\u003e\u003c\/b\u003e - Daniel Rubin is the founder and chairman of Dune London, a global shoe and accessories brand. He has been in the footwear industry for 50 years as manufacturer, importer, wholesaler and retailer. Born into a long line of Jewish cobblers and entrepreneurs dating back to 19th Century Russia, he began his career in shoes working with his father in his women's fashion shoe factory in east London. Initially he took his father's advice and resisted the pull of the family footwear business and qualified as a chartered accountant. After a spell in finance and industry he succumbed to the lure of footwear and ran two London factories making women's fashion shoes, before competition from abroad undercut margins. Faced with this threat, he set up an import and wholesale business which he ran for 20 years, designing and sourcing shoes from factories in Asia and Europe and selling them to multiple retailers.In 1992, he founded the fashion footwear and accessories brand, Dune London, which has over 200 concessions and stores around the world, including in the US, Middle East, Europe and Asia. During his long career, he has visited factories in over 20 countries. His phone has thousands of photos of shoes and his cupboard has over 100 pairs. After 50 years in the industry, he can reliably be called a shoe dog. He remains obsessed with shoes, fascinated by the product, some of which he considers to be works of art. He remains involved in the Dune business, in particular in the design and development of the ranges. Sole Survivor: How I Built a Global Shoe Brand is his first non-fiction book.","brand":"Canbury Press","offers":[{"title":"Default Title","offer_id":51720942518546,"sku":"9781914487866","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f2baf797-2645-4ec3-ba24-70653e534bd7.jpg?v=1762942073","url":"https:\/\/surprise-castle.myshopify.com\/products\/sole-survivor-how-i-built-a-global-shoe-brand-9781914487866","provider":"Surprise Castle","version":"1.0","type":"link"}