{"product_id":"socratic-selling-9781265780678","title":"Socratic Selling","description":"\u003cp\u003e\u003cb\u003eBuild a relationship with your customers and close the sale more surely.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. \u003ci\u003eSocratic Selling\u003c\/i\u003e shows you how to access that power, to cooperate with it, and to make it work for you.\u003c\/p\u003e\u003cp\u003eInside you will discover how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOpen a sales dialogue dynamically, so that you and your customer go right to the heart of the matter \u003c\/li\u003e\n\u003cli\u003eGuide the dialogue through a discovery of needs and needed decisions \u003c\/li\u003e\n\u003cli\u003eNegotiate objections, and close effectively \u003c\/li\u003e\n\u003cli\u003eUncover the motivators that move sales to more predictable closure \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50526103077138,"sku":"9781265780678","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1ee070b5-89db-4c7b-957f-dc310122333c.jpg?v=1731260126","url":"https:\/\/surprise-castle.myshopify.com\/products\/socratic-selling-9781265780678","provider":"Surprise Castle","version":"1.0","type":"link"}