{"product_id":"social-selling-mastery-scaling-up-your-sales-and-marketing-machine-for-the-digital-buyer-9781119280736","title":"Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer","description":"\u003cb\u003eA concrete framework for engaging today's buyer and building relationships\u003c\/b\u003e \u003cp\u003e\u003ci\u003eSocial Selling Mastery\u003c\/i\u003e provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence--online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer.\u003c\/p\u003e \u003cp\u003eSocial Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReach and engage customers online\u003c\/li\u003e \u003cli\u003eProvide value and insight into the buying process\u003c\/li\u003e \u003cli\u003eLearn more effective Social Selling tactics\u003c\/li\u003e \u003cli\u003eDevelop the relationships that lead to sales\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eToday's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change--top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing \"random acts of social,\" unsure of how to proceed. \u003ci\u003eSocial Selling Mastery\u003c\/i\u003e provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJAMIE SHANKS\u003c\/b\u003e is CEO of Sales for Life, the world's definitive social selling training and coaching company. He is a world leading social selling expert responsible for pioneering the space. He has trained thousands of sales professionals, from Fortune 500 companies to solopreneurs, and built social selling solutions in the majority of industries.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50332500590866,"sku":"9781119280736","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a5bed155-ab04-4a99-8465-5e19711f1ba6.jpg?v=1727838917","url":"https:\/\/surprise-castle.myshopify.com\/products\/social-selling-mastery-scaling-up-your-sales-and-marketing-machine-for-the-digital-buyer-9781119280736","provider":"Surprise Castle","version":"1.0","type":"link"}