{"product_id":"social-media-in-sport-analysis-and-application-across-contexts-9798823316385","title":"Social Media in Sport: Analysis and Application Across Contexts","description":"\u003cp\u003e\u003cem\u003eSocial Media in Sport: Analysis and Application Across Contexts \u003c\/em\u003eprovides a comprehensive exploration of the intersection between sport communication and social media, examining case studies from various stakeholder perspectives, including fans, athletes, organizations, and media. Utilizing a diverse set of social media platforms, such as Twitter\/X, YouTube, Reddit, Weibo, Facebook, and Instagram, the text presents a detailed analysis of social media's impact on sports culture and discourse.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book's 16 case studies incorporate multiple theoretical approaches, ranging from moral foundations theory to relationship management theory, and a mix of traditional and computational methods to examine the complexities of social media interactions in the context of sport. The inclusion of accessible data sets and step-by-step guides for computational techniques offers unique pedagogical aids that speak to contemporary issues in sport and social media research.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRecommended for both undergraduate and graduate courses in sport communication, media studies, and social media analysis, \u003cem\u003eSocial Media in Sport \u003c\/em\u003emethodological diversity and theoretical rigor make it an essential resource for those interested in the dynamic relationship between sports, media, and society.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBoatwright, Brandon C.:\u003c\/i\u003e\u003c\/b\u003e - Brandon C. Boatwright (Ph.D., University of Tennessee) is an assistant professor and the director of the Social Media Listening Center in the Department of Communication at Clemson University.\u003cb\u003e\u003ci\u003eCranmer, Gregory A.:\u003c\/i\u003e\u003c\/b\u003e - Gregory A. Cranmer (Ph.D., West Virginia University) is an associate professor in the Department of Communication at Clemson University. He is also a faculty fellow of the Robert H. Brooks Sports Science Institute and a research fellow of the U.S. Center for Mental Health and Sport.","brand":"Cognella Academic Publishing","offers":[{"title":"Default Title","offer_id":51552841990418,"sku":"9798823316385","price":72.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c5938883-6aee-4b8e-b728-77c186564421.jpg?v=1754907711","url":"https:\/\/surprise-castle.myshopify.com\/products\/social-media-in-sport-analysis-and-application-across-contexts-9798823316385","provider":"Surprise Castle","version":"1.0","type":"link"}