{"product_id":"social-media-for-small-business-marketing-strategies-for-business-owners-9780730390329","title":"Social Media for Small Business: Marketing Strategies for Business Owners","description":"\u003cp\u003e\u003cb\u003eDiscover how social media can transform your business and help you attract more customers \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSocial Media For Small Business\u003c\/i\u003e delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eEffective marketing strategies to get more out of your social media efforts. \u003c\/li\u003e \u003cli\u003eSystems to bring structure into your entire marketing approach. \u003c\/li\u003e \u003cli\u003eTools to make your brand irresistible across your customer touchpoints. \u003c\/li\u003e \u003cli\u003eCase studies to highlight the application of the book's principles to the real-world \u003c\/li\u003e \u003cli\u003ePractical strategies you can put in place immediately to see a rapid return on investment \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, \u003ci\u003eSocial Media For Small Business\u003c\/i\u003e also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFranziska Iseli\u003c\/b\u003e is an entrepreneur and the co-founder of Basic Bananas, The Business Hood, The Data People and Oceanlovers. She's a renowned marketing and brand strategist, adventurer, author and speaker. She's a board member at the global Entrepreneurs Organization and also sits on the UN subcommittee to support UN's Sustainable Development Goals through entrepreneurship.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50520040997138,"sku":"9780730390329","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cc281d5e-ed24-4491-841f-94654e2aac83.jpg?v=1731075311","url":"https:\/\/surprise-castle.myshopify.com\/products\/social-media-for-small-business-marketing-strategies-for-business-owners-9780730390329","provider":"Surprise Castle","version":"1.0","type":"link"}