{"product_id":"social-business-by-design-9781118273210","title":"Social Business by Design","description":"\u003cb\u003eFrom the Dachis Group--the global leader in social business--comes the groundbreaking book on transformative social business strategies.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003ci\u003eSocial Business By Design\u003c\/i\u003e is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, \u003ci\u003eSocial Business By Design\u003c\/i\u003e clearly shows how to choose and implement a social business strategy and maximize its impact. \u003cul\u003e \u003cli\u003eExplains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more\u003c\/li\u003e \u003cli\u003eFeatures examples from high-profile companies such as SAP, Procter \u0026amp; Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies\u003c\/li\u003e \u003cli\u003eDraws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eContaining actionable, high-impact techniques that save time and the bottom line, \u003ci\u003eSocial Business By Design\u003c\/i\u003e will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDion Hinchcliffe\u003c\/b\u003e is executive vice president of strategy at Dachis Group. He is an internationally recognized thought leader on enterprise social media, business agility, open business models, and information technology. He writes, speaks, researches, and consults on these topics for clients in the Fortune 500 and public sector. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePeter Kim\u003c\/b\u003e is chief strategy officer of Dachis Group. He is a leading advisor on social business, working with clients on strategy formulation and driving global industry discourse. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDachis Group\u003c\/b\u003e is a consulting firm that helps large enterprises implement social business design to formulate business strategies; plans, builds, and activates social solutions for customer, workforce, and enterprise engagement; and provides data aggregation and analysis. www.dachisgroup.com\u003cbr\u003e\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":50514891866386,"sku":"9781118273210","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4c09dae9-4dbc-49d9-9776-6c8fb255da52.jpg?v=1730995355","url":"https:\/\/surprise-castle.myshopify.com\/products\/social-business-by-design-9781118273210","provider":"Surprise Castle","version":"1.0","type":"link"}