{"product_id":"so-you-wanna-start-a-food-or-beverage-business-a-pick-your-path-business-book-9781953295668","title":"So You Wanna: Start a Food or Beverage Business: A Pick-Your-Path Business Book","description":"\u003cb\u003eA pick-your-own-path guide to launching and sustaining a successful food or beverage business\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe idea and a place to make it. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there, both as a food business founder and as a consultant to other successful start-ups, and he's come to learn that every choice a food founder makes has a fairly predictable outcome. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eSo You Wanna: Start a Food or Beverage Business\u003c\/i\u003e, he helps you think through the many decisions you'll make along the road from idea to success--whether you see yourself building a following at your farmer's market, partnering with a local restaurant, or launching the next Pepsi. \u003cp\u003e\u003c\/p\u003eThis innovative guide follows four archetypal food start-ups that cover a range of business ideas and founders. Every few pages, you'll make crucial decisions about the next step to take in growing a hypothetical business. You'll have a chance to see how each choice is likely to play out before you try out anything in the real world, where the stakes are higher. \u003cp\u003e\u003c\/p\u003eIn this book, you'll see the maze of choices and outcomes that go into: \u003cbr\u003e\u003cli\u003e Coming up with an exciting, profitable new product\u003c\/li\u003e\u003cli\u003e Funding your start-up\u003c\/li\u003e\u003cli\u003e Conducting market research\u003c\/li\u003e\u003cli\u003e Pricing and producing to scale\u003c\/li\u003e\u003cli\u003e Establishing partnerships, promotions, and branding\u003c\/li\u003e\u003cli\u003e Deciding when to keep going--and when to fold\u003c\/li\u003e \u003cbr\u003eBy understanding the perils and pleasures of this fast-growing industry, you will be able to approach your own business with confidence, make the decisions that feel right to you, and avoid the most common pitfalls along the way.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDouglas Raggio\u003c\/b\u003e is experienced in nearly every aspect of the $150 billion specialty food industry. He is the founder of a thriving food company, \u003ci\u003ePass the Honey\u003c\/i\u003e. He also founded the slow-cooked meal company, \u003ci\u003eStews \u0026amp; Such\u003c\/i\u003e, cultivating a network of manufacturers, vendors, distributors, co-packers and retailers in\/around the packaged food space. \u003cp\u003e\u003c\/p\u003eConcurrently, he was the founder and managing director of early-stage venture capital fund Gastronome Ventures, one of the first fully-dedicated VCs in the healthier-for-you-food\/beverage industry. He is founder of private equity fund Bias \u0026amp; Blinds Spots, also focused on emerging healthy food and beverage branded companies, with transactions currently totaling more than $150M. \u003cp\u003e\u003c\/p\u003eHe's been an advisor to more than a hundred startups and is a sought-after speaker at North America's largest specialty food trade shows. His tenure in the space has given him the opportunity to vet 12,000+ investment opportunities spanning more than a decade, including companies going from zero to multi-millions and those going in reverse to bankruptcy. \u003cp\u003e\u003c\/p\u003ePrevious to his work in the food and beverage industry, he managed $100M+ marketing campaigns for Fortune 500 companies including Nike, Motorola, DirecTV, and Discovery Channel. Douglas received a BS in Organizational Communication from Cal Poly Pomona.\u003cbr\u003e\u003cbr\u003e","brand":"Matt Holt","offers":[{"title":"Default Title","offer_id":50382729609490,"sku":"9781953295668","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_414e8e4e-1d1f-46f8-8457-232c88c03480.jpg?v=1728715386","url":"https:\/\/surprise-castle.myshopify.com\/products\/so-you-wanna-start-a-food-or-beverage-business-a-pick-your-path-business-book-9781953295668","provider":"Surprise Castle","version":"1.0","type":"link"}