{"product_id":"sneaker-wars-the-enemy-brothers-who-founded-adidas-and-puma-and-the-family-feud-that-forever-changed-the-business-of-sports-9780061246586","title":"Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports","description":"\u003cp\u003e\u003cstrong\u003eThe fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAdidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In \u003cem\u003eSneaker Wars, \u003c\/em\u003ejournalist Barbara Smit reveals the dramatic, character-driven story of these two powerhouses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.\u003c\/p\u003e\u003cp\u003eAdidas and Puma then revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. A page-turning narrative, \u003cem\u003eSneaker Wars \u003c\/em\u003eis a riveting blend of family drama, business, sports, and history.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book.\" -- \u003cem\u003eTime Magazine\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eSmit, Barbara:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eBarbara Smit has written for \u003cem\u003eThe Financial Times\u003c\/em\u003e (London), \u003cem\u003eThe International Herald Tribune\u003c\/em\u003e, \u003cem\u003eThe Economist\u003c\/em\u003e, and \u003cem\u003eTime\u003c\/em\u003e, among other publications. She lives in France.\u003c\/p\u003e","brand":"Ecco Press","offers":[{"title":"Default Title","offer_id":50615413539090,"sku":"9780061246586","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_20851d81-7a39-467a-ad39-5814f6d75b6c.jpg?v=1732485281","url":"https:\/\/surprise-castle.myshopify.com\/products\/sneaker-wars-the-enemy-brothers-who-founded-adidas-and-puma-and-the-family-feud-that-forever-changed-the-business-of-sports-9780061246586","provider":"Surprise Castle","version":"1.0","type":"link"}