{"product_id":"smartcuts-the-breakthrough-power-of-lateral-thinking-9780062560759","title":"Smartcuts: The Breakthrough Power of Lateral Thinking","description":"\u003cp\u003eSerial entrepreneur and journalist Shane Snow delves into the reasons why some people and organizations are able to achieve incredible things in implausibly short time frames, showing how each of us can use these \"smartcuts\" to rethink convention and accelerate success.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn every era, innovators from art to science to business have used what psychologists call \"lateral thinking\" to find better routes to stunning accomplishments. \u003cem\u003eSmartcuts\u003c\/em\u003e shows how they bucked the norm--and how the rest of us can too. Snow shatters common wisdom about success, revealing how conventions like \"paying dues\" prevent progress, why kids shouldn't learn multiplication tables, and how, paradoxically, it's easier to build a huge business than a small one.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSmartcuts\u003c\/em\u003e tells the stories of people who dared to work differently and lays out practical takeaways for the rest of us. It's about applying entrepreneurial and technological concepts to success in life and work, and how, by emulation, we too can leapfrog competitors, grow businesses, and fix society's problems faster than we think.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eSnow, Shane:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eShane Snow is a New York City-based journalist and Web entrepreneur, and the cofounder and chief creative officer of the media technology company Contently. He holds a master's degree in journalism from Columbia University and is a fellow of the Royal Society of the Arts. Snow contributes regularly to \u003cem\u003eWired\u003c\/em\u003e magazine and \u003cem\u003eFast Company\u003c\/em\u003e, and has written about innovation for numerous publications, including the \u003cem\u003eNew Yorker\u003c\/em\u003e, the \u003cem\u003eWashington Post\u003c\/em\u003e, and \u003cem\u003eAdvertising Age\u003c\/em\u003e. Snow is a sought-after speaker at technology and advertising summits, and writes for LinkedIn's Influencer program. His work in technology entrepreneurship has been recognized by the United Nations, the \u003cem\u003eNew York Times\u003c\/em\u003e, \u003cem\u003eInc.\u003c\/em\u003e, \u003cem\u003eForbes\u003c\/em\u003e, \u003cem\u003eDetails\u003c\/em\u003e, and New York City's Economic Development Council.\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":50523435303186,"sku":"9780062560759","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6b0babc8-a334-4bc1-a29b-3cb9d58ef4a3.jpg?v=1731147459","url":"https:\/\/surprise-castle.myshopify.com\/products\/smartcuts-the-breakthrough-power-of-lateral-thinking-9780062560759","provider":"Surprise Castle","version":"1.0","type":"link"}