{"product_id":"small-enterprise-marketing-eighteen-case-studies-9783110756128","title":"Small Enterprise Marketing: Eighteen Case Studies","description":"\u003cp\u003eThis book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to the creation of successful small businesses. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThe case studies tell compelling stories of personal achievement and business success, and encourage the reader to find out more about the small business owners and their products. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThe stories are about small, strong brands who are socially viable, well established and contribute to society and the local community. Across all the case studies, there is a recurring theme of not just making a profit; but a passion and motivation to succeed. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eCarolyn Strong\u003c\/strong\u003e is a Professor of Marketing at Cardiff Business School where she teaches marketing with a focus on ethical, environmental, and social issues. She is the long-standing Editor-in-Chief of the Journal of Strategic Marketing. \u003c\/p\u003e\u003cbr\u003e","brand":"de Gruyter","offers":[{"title":"Default Title","offer_id":50919532462354,"sku":"9783110756128","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_84990e30-909a-4354-8c16-f1758c4ba3ff.jpg?v=1738897700","url":"https:\/\/surprise-castle.myshopify.com\/products\/small-enterprise-marketing-eighteen-case-studies-9783110756128","provider":"Surprise Castle","version":"1.0","type":"link"}