{"product_id":"small-data-9781250118011","title":"Small Data","description":"\u003cp\u003eHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eSmall Data\u003c\/i\u003e combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMartin Lindstrom\u003c\/b\u003e is a foremost consultant to a who's who of leading companies. He is the author of the international bestseller, \u003ci\u003eBuyology\u003c\/i\u003e, and five other books on branding and consumer behavior. In 2009, \u003ci\u003eTime Magazine\u003c\/i\u003e recognized him as among the top 100 Most Influential People in The World, and this year, an independent study among 30,000 marketers named him the world's number #1 brand building expert.\u003cbr\u003e","brand":"Picador Paper","offers":[{"title":"Default Title","offer_id":50914133115154,"sku":"9781250118011","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f9f9b385-a036-4128-b918-566a7b28ad2d.jpg?v=1738806632","url":"https:\/\/surprise-castle.myshopify.com\/products\/small-data-9781250118011","provider":"Surprise Castle","version":"1.0","type":"link"}