{"product_id":"simply-put-why-clear-messages-win-and-how-to-design-them-9781523004683","title":"Simply Put: Why Clear Messages Win--And How to Design Them","description":"\u003cb\u003eStop complicating everything! Create simple messages that are more powerful, more memorable, and win people over.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSimply Put\u003c\/i\u003e is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers. \u003cp\u003e\u003c\/p\u003eSo why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind \u003ci\u003eNew York Times \u003c\/i\u003ebest-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide. \u003cp\u003e\u003c\/p\u003eFrom \"Yes We Can\" to \"Just Do It\", regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing - they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBen Guttmann\u003c\/b\u003e is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a fulltime community leader in New York City, active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night.\u003cbr\u003e","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":50642220777746,"sku":"9781523004683","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_83315968-cdfb-4c5f-bf69-8aecff0477b6.jpg?v=1733060173","url":"https:\/\/surprise-castle.myshopify.com\/products\/simply-put-why-clear-messages-win-and-how-to-design-them-9781523004683","provider":"Surprise Castle","version":"1.0","type":"link"}