{"product_id":"simply-brilliant-powerful-techniques-to-unlock-your-creativity-and-spark-new-ideas-9781400231133","title":"Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas","description":"\u003cp\u003e\u003cstrong\u003eDiscover the powerful techniques that unlocks your creativity and spark new ideas, which will ultimately lead you to continuous business success.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDo you label yourself as \"just a numbers person\"? Do you pigeonhole your capabilities to merely that of an analyst or other \"non-artist\"? Stop feeding yourself these lies and learn how even you can tap into the creative genius driving Silicon Valley's success stories and begin brainstorming innovation solutions to your company's challenges.\u003c\/p\u003e\u003cp\u003eUsing his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your self-imposed mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eSimply Brilliant\u003c\/em\u003e, you will learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFuel creativity through tight deadlines;\u003c\/li\u003e\n\u003cli\u003eCreate more ideas in brainstorming sessions;\u003c\/li\u003e\n\u003cli\u003eRadically improve products;\u003c\/li\u003e\n\u003cli\u003eFind inspired solutions using tools such as IdeaGen, SCAMPER, Tempero, and the Phoenix List;\u003c\/li\u003e\n\u003cli\u003eLet go of the \"I'm not creative\" mindset;\u003c\/li\u003e\n\u003cli\u003eAnd open the door to imagination and limitless opportunity!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEven a \"numbers person\" like you can capture markets with your company's next innovative idea.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBERNHARD SCHROEDER is a director at the prestigious Lavin Entrepreneurship Center at San Diego State University. Previously a senior partner at CKS Partners, he has served as a marketing and brand expert for Amazon, Yahoo, Apple, Nike, and more. He is the author of \u003ci\u003eFail Fast or Win Big\u003c\/i\u003e.            \u003cbr\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":50724867703058,"sku":"9781400231133","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_65b34cac-e06f-4d53-a6af-a8d4dcdce52f.jpg?v=1734811564","url":"https:\/\/surprise-castle.myshopify.com\/products\/simply-brilliant-powerful-techniques-to-unlock-your-creativity-and-spark-new-ideas-9781400231133","provider":"Surprise Castle","version":"1.0","type":"link"}