{"product_id":"seven-stories-every-salesperson-must-tell-9781925648973","title":"Seven Stories Every Salesperson Must Tell","description":"\u003cp\u003e\u003cstrong\u003eHow do the best salespeople connect, influence and persuade?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWith stories.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you'll create more new business than you thought possible.\u003c\/p\u003e\u003cp\u003eSharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling -- from first hello to signed contract.\u003c\/p\u003e\u003cp\u003eYou'll learn stories to help you: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eEstablish rapport and trust\u003c\/li\u003e \u003cli\u003ePresent challenging insights\u003c\/li\u003e \u003cli\u003eDifferentiate your solution\u003c\/li\u003e \u003cli\u003eShare your company values\u003c\/li\u003e \u003cli\u003eUnstick negotiation stand-offs\u003c\/li\u003e \u003cli\u003eCreate better business outcomes.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you'll become a story master, creating new stories for your clients.\u003c\/p\u003e\u003cbr\u003e","brand":"Sales Growth Focus","offers":[{"title":"Default Title","offer_id":50528408404242,"sku":"9781925648973","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bb63e8a3-6976-4cfd-815d-fbd7e5c1ba65.jpg?v=1731325711","url":"https:\/\/surprise-castle.myshopify.com\/products\/seven-stories-every-salesperson-must-tell-9781925648973","provider":"Surprise Castle","version":"1.0","type":"link"}