{"product_id":"seven-layers-of-social-media-analytics-mining-business-insights-from-social-media-text-actions-networks-hyperlinks-apps-search-engine-and-locat-9781507823200","title":"Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Locat","description":"\u003cb\u003e Alert: A more comprehensive edition of this book is now available \u003c\/b\u003e: https: \/\/www.amazon.com\/Creating-Value-Social-Media-Analytics\/dp\/1977543979 \u003cbr\u003e The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc. \u003cp\u003e Here is how the book is structured: \u003c\/p\u003e \u003cp\u003eChapter 1: The Seven Layers of Social Media Analytics\u003c\/p\u003e \u003cp\u003eChapter 2: Understanding Social Media\u003c\/p\u003e \u003cp\u003eChapter 3: Social Media Text Analytics\u003c\/p\u003e \u003cp\u003eChapter 4: Social Media Network Analytics\u003c\/p\u003e \u003cp\u003eChapter 5: Social Media Actions Analytics\u003c\/p\u003e \u003cp\u003eChapter 6: Social Media Apps Analytics\u003c\/p\u003e \u003cp\u003eChapter 7: Social Media Hyperlinks Analytics\u003c\/p\u003e \u003cp\u003eChapter 8: Social Media Location Analytics\u003c\/p\u003e \u003cp\u003eChapter 9: Social Media Search Engine Analytics\u003c\/p\u003e \u003cp\u003eChapter 10: Aligning Social Media Analytics with Business Goals\u003c\/p\u003e \u003cp\u003eThe book also comes with a companion site (http: \/\/7layersanalytics.com\/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDr. Gohar F. Khan is an educator, researcher, and consultant. His work on information technology use and social media has been published in several refereed journals, conference proceedings, and book chapters. He is also an Associate Editor of Journal of Contemporary Eastern Asia and founding Director of Center for Social Technologies.\u003cbr\u003e\u003c\/p\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Default Title","offer_id":50339597615378,"sku":"9781507823200","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b07bea01-0428-4ae3-a02c-1729b33b5f3b.jpg?v=1728009428","url":"https:\/\/surprise-castle.myshopify.com\/products\/seven-layers-of-social-media-analytics-mining-business-insights-from-social-media-text-actions-networks-hyperlinks-apps-search-engine-and-locat-9781507823200","provider":"Surprise Castle","version":"1.0","type":"link"}