{"product_id":"service-design-for-business-a-practical-guide-to-optimizing-the-customer-experience-9781118988923","title":"Service Design for Business: A Practical Guide to Optimizing the Customer Experience","description":"\u003cb\u003eA practical approach to better customer experience through service design\u003c\/b\u003e \u003cp\u003e\u003ci\u003eService Design for Business\u003c\/i\u003e helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. \u003c\/p\u003e\u003cp\u003eLivework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter \u0026amp; Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eApproach customer experience from a design perspective\u003c\/li\u003e \u003cli\u003eSee your organization through the lens of the customer\u003c\/li\u003e \u003cli\u003eMake customer experience an organization-wide responsibility\u003c\/li\u003e \u003cli\u003eAnalyze the market factors that dovetail with customer experience design\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product--the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. \u003ci\u003eService Design for Business\u003c\/i\u003e gives you the practical insight and service design perspective you need to shape the way your customers view your organization.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBEN REASON\u003c\/b\u003e is a founding partner of Live-work--winners of the prestigious Designweek 'Design Team of the Year' award in 2014. As director of the London studio he continues to pioneer the discipline and is a visiting tutor at the Royal College of Art, London. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLAVRANS LØVLIE\u003c\/b\u003e is a founding partner and Director of Livework. His work includes projects with the BBC, Sony, Orange, VW, several of the largest hospitals in Norway and the United Nations. He has taught at universities across Europe and is a board member of the Norwegian Design Council. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMELVIN BRAND FLU\u003c\/b\u003e is a partner and the Director of Strategy and Business Design at Livework. He has over 25 years of experience working as a business and strategy consultant.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50492377596178,"sku":"9781118988923","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_dc55d934-6e71-4e71-a90a-f3dfff861019.jpg?v=1730586302","url":"https:\/\/surprise-castle.myshopify.com\/products\/service-design-for-business-a-practical-guide-to-optimizing-the-customer-experience-9781118988923","provider":"Surprise Castle","version":"1.0","type":"link"}