{"product_id":"semiotics-the-basics-9781041016113","title":"Semiotics: The Basics","description":"\u003cp\u003eThis fifth edition of the bestselling textbook is a major new revision, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language.\u003c\/p\u003e\u003cp\u003eDemystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? \u003ci\u003eSemiotics: The Basics\u003c\/i\u003e focuses on its application to communication and cultural studies. The latest edition features a greatly extended treatment of core concepts, in particular traditional historical models of the sign, the semiotic triangle, and distinctions between 'natural' and conventional signs. There is also a greater emphasis on 'the social life of signs'.\u003c\/p\u003e\u003cp\u003eWith an extensive index, a comprehensive glossary, suggestions for review and for further reading, and a list of online resources, this must-have guide is both the ideal introductory text and an essential reference for students of language, communication, media, and cultural studies at both undergraduate and postgraduate levels.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDaniel Chandler \u003c\/b\u003eis an emeritus faculty member at Aberystwyth University, UK, and a consultant in marketing semiotics. He is also the senior compiler of \u003ci\u003eA Dictionary of Media and Communication \u003c\/i\u003e(3rd edition, Oxford University Press, 2020) and \u003ci\u003eA Dictionary of Social Media\u003c\/i\u003e (Oxford University Press, 2016).\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":51615416385810,"sku":"9781041016113","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f8ae0977-62ed-4074-8eca-92aebcaf889c.jpg?v=1758095300","url":"https:\/\/surprise-castle.myshopify.com\/products\/semiotics-the-basics-9781041016113","provider":"Surprise Castle","version":"1.0","type":"link"}