{"product_id":"semiotics-the-basics-9780367726539","title":"Semiotics: The Basics","description":"\u003cp\u003eThis fourth edition of the bestselling textbook, now available in print, eBook, and audiobook, has been fully updated, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language.\u003c\/p\u003e\u003cp\u003eDemystifying what is a complex, highly interdisciplinary field, key questions covered include: what are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? The fourth edition of \u003ci\u003eSemiotics: The Basics\u003c\/i\u003e focuses in particular on its application to communication and cultural studies. It has been extensively revised and extended, with an entirely new section on cognitive semiotics, many more illustrations, and a new glossary. \u003c\/p\u003e\u003cp\u003eWith updates to theory, further examples, and suggestions for review and further reading, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media, and cultural studies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eDaniel Chandler\u003c\/strong\u003e is an Emeritus faculty member at Aberystwyth University and a consultant in marketing semiotics. He is also the senior compiler of \u003ci\u003eA Dictionary of Media and Communication \u003c\/i\u003e(3rd edition, Oxford University Press, 2020) and \u003ci\u003eA Dictionary of Social Media\u003c\/i\u003e (Oxford University Press, 2016).\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":50496543326482,"sku":"9780367726539","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_66dcd6a0-966b-495b-b9ab-3e4fe9eccafb.jpg?v=1730696437","url":"https:\/\/surprise-castle.myshopify.com\/products\/semiotics-the-basics-9780367726539","provider":"Surprise Castle","version":"1.0","type":"link"}