{"product_id":"selling-with-noble-purpose-how-to-drive-revenue-and-do-work-that-makes-you-proud-9781119700883","title":"Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud","description":"\u003cp\u003e\u003cb\u003eDon't let anyone tell you that you have to choose between making money and making a difference.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSelling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, \u003c\/i\u003e 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, \u003ci\u003eSelling With Noble Purpose\u003c\/i\u003e explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.\u003c\/p\u003e \u003cp\u003eSales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow firms overcome ferocious competition and how you can do the same\u003c\/li\u003e \u003cli\u003eWhy sales organizations with a clear NSP outperform traditional sales teams\u003c\/li\u003e \u003cli\u003eHow to avoid the trap of behaving like a transactional salesperson\u003c\/li\u003e \u003cli\u003eWhy well-intended leaders often unknowingly erode purpose and differentiation\u003c\/li\u003e \u003cli\u003eHow to use your NSP to increase customer engagement\u003c\/li\u003e \u003cli\u003eWhy an NSP gives you clarity during times of uncertainty\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn an era where organizations often believe that money is the primary way to motivate salespeople, \u003ci\u003eSelling with Noble Purpose\u003c\/i\u003e offers and exciting and sustainable alternative.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eLisa Earle McLeod\u003c\/b\u003e is an advisor, consultant, and speaker, who works with senior executives and sales teams around the world. Her clients include Salesforce, LinkedIn, Roche, Dave \u0026amp; Busters, and Peterbilt.\u003cbr\u003eAn expert in sales, leadership, and emotional engagement, Lisa is the author of five bestselling books. Her work has been featured in \u003ci\u003eForbes, Fortune, \u003c\/i\u003e and \u003ci\u003eThe New York Times\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eElizabeth Lotardo\u003c\/b\u003e is a consultant and researcher who helps organizations drive revenue and engagement through noble purpose. She is a popular LinkedIn Learning author, and her work has been featured in \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e and on NPR.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50859393941778,"sku":"9781119700883","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2e16f832-2d67-447e-9ca0-1c6e25cb4c5c.jpg?v=1737557159","url":"https:\/\/surprise-castle.myshopify.com\/products\/selling-with-noble-purpose-how-to-drive-revenue-and-do-work-that-makes-you-proud-9781119700883","provider":"Surprise Castle","version":"1.0","type":"link"}