{"product_id":"selling-transformed-develop-the-sales-values-which-deliver-competitive-advantage-9781789665352","title":"Selling Transformed: Develop the Sales Values Which Deliver Competitive Advantage","description":"\u003cp\u003e\u003cb\u003eLearn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace. \u003c\/b\u003e\u003cbr\u003eFor years, sales people have struggled with cliched views of how they sell, while at the same time customers have become more sophisticated and discerning, stopping off at different or unconventional places in the sales funnel. The result is that the technique of sales people controlling the sales conversation and learning how to influence the customer no longer works. \u003ci\u003e\u003cb\u003eSelling Transformed\u003c\/b\u003e\u003c\/i\u003e introduces the new world of selling, and addresses the reasons why sales people are so poorly perceived. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eSelling Transformed \u003c\/b\u003e\u003c\/i\u003eprovides fresh, tangible ideas on how to develop better sales practices. Focusing as much on the customers as on the sellers, it explains key theories of selling effectively and introduces four proven strategies that are based on the values customers look for in sales people: authenticity, client-centricity, proactive creativity and being tactfully audacious. Explaining what customers look for in sales people, and advising on how to develop and deliver these values, this is a new type of sales manual guaranteed to improve sales performance.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDr Philip Squire\u003c\/b\u003e is CEO of Consalia, a sales consulting group. Based in Surrey, UK, he has for over 20 years provided sales consulting education services and training to brands including Apple, AT\u0026amp;T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services. He is a subject matter expert for the UK Trail Blazer undergraduate apprenticeship sales degrees and is co-founder of the \u003ci\u003eInternational Journal of Sales Transformation\u003c\/i\u003e.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50874399064338,"sku":"9781789665352","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_084f53a5-11e0-49d8-a4b0-7708389cbd37.jpg?v=1737992359","url":"https:\/\/surprise-castle.myshopify.com\/products\/selling-transformed-develop-the-sales-values-which-deliver-competitive-advantage-9781789665352","provider":"Surprise Castle","version":"1.0","type":"link"}