{"product_id":"selling-to-the-affluent-9780070610491","title":"Selling to the Affluent","description":"\u003cp\u003eIn this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the \"hot buttons\" of the affluent, and sell to extremely successful people.\u003c\/p\u003e\u003cp\u003eHe provides insights into different affluent groups including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBusiness owners \u003c\/li\u003e\n\u003cli\u003eSales professionals \u003c\/li\u003e\n\u003cli\u003eWomen \u003c\/li\u003e\n\u003cli\u003eAsian Americans \u003c\/li\u003e\n\u003cli\u003eRetired millionaires \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eStanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. \u003ci\u003eSelling to the Affluent\u003c\/i\u003e is the most authoritative and comprehensive guide available for selling products and services to the affluent market.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eStanley, Thomas:\u003c\/i\u003e\u003c\/b\u003e - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50318029521170,"sku":"9780070610491","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1024b2b5-ffa4-44cc-bc83-0b491e1588ca.jpg?v=1727545978","url":"https:\/\/surprise-castle.myshopify.com\/products\/selling-to-the-affluent-9780070610491","provider":"Surprise Castle","version":"1.0","type":"link"}