{"product_id":"selling-services-the-abc-of-professional-selling-9781032428536","title":"Selling Services: The ABC of Professional Selling","description":"\u003cp\u003eMore than ever, our economy relies on the service industries - but selling services is far different from selling tangible products. \u003c\/p\u003e \u003cp\u003eThis book demystifies the selling of intangibles and teaches the required skills to grow any professional service business. Leveraging his 30 years' experience, leading sales expert Clifton Warren offers 26 lessons to help readers navigate the selling of complex and intangible solutions. Each chapter covers an important concept from A (Accountability) to Z (Zigzagging) in a concise and readable format, including a \"to-do\" action list that makes the book both a workbook and a study guide. By successfully applying the steps discussed in each chapter, professionals will substantially improve their performance and results, and anyone looking to drill down into specific topics will find additional resources to explore. \u003c\/p\u003e \u003cp\u003eB2B sales professionals in banking, insurance, finance, and other services, and small business owners such as lawyers, architects, and engineers, as well as professionals transitioning into sales roles, will appreciate the thorough and easy-to-follow guidance that this book provides.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eClifton Warren\u003c\/strong\u003e is the principal of Clifton Warren Consulting. His firm trains professionals to market, sell, and win new clients across Australia, New Zealand, and the United States. He is the author of three books: \u003cem\u003eFinancial Services Sales Handbook\u003c\/em\u003e, \u003cem\u003eCross-Selling Financial Services, \u003c\/em\u003e and \u003cem\u003eRain Maker Pro\u003c\/em\u003e. His monthly newsletter and podcast attract professionals globally. He holds a master's degree in business administration from Henley Management College, London and is a certified management consultant. Originally from California, he lives in Melbourne, Australia.\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":50394303922450,"sku":"9781032428536","price":51.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_679edd1c-e498-4122-bc93-923856c8a809.jpg?v=1729001460","url":"https:\/\/surprise-castle.myshopify.com\/products\/selling-services-the-abc-of-professional-selling-9781032428536","provider":"Surprise Castle","version":"1.0","type":"link"}