{"product_id":"selling-online-for-dummies-9780730394525","title":"Selling Online for Dummies","description":"\u003cp\u003e\u003cb\u003eTransform your ecommerce ideas into profitable reality with this page-turning new handbook\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOnline shopping is more popular than ever, and ecommerce is now a multi-billion-dollar industry. Isn't it time for you to claim your share? If you've been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eSelling Online For Dummies\u003c\/i\u003e, ecommerce advisor and online shopping guru Paul Waddy shows you exactly how to get started in setting up your online shop. With an expert's eye for business, and an easy-to-understand take on the technical stuff, Waddy takes you from digital start to finish as he discusses topics like: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eFinding hot products to sell, working with suppliers and managing your inventory\u003c\/li\u003e \u003cli\u003eBuilding a website from scratch by choosing the right developer and platform\u003c\/li\u003e \u003cli\u003eMarketing your site with smart SEO, paid ads, and organic marketing strategies on Google, Instagram, Facebook and TikTok\u003c\/li\u003e \u003cli\u003eUnderstanding the user experience and creating happy, loyal customers\u003c\/li\u003e \u003cli\u003eDealing with payments, currencies, taxes and duties\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eIt's time to take advantage of the commercial opportunities waiting for you online. \u003ci\u003eSelling Online For Dummies\u003c\/i\u003e is a must-read that will help you turn your great idea from virtual to reality.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePaul Waddy\u003c\/b\u003e is an ecommerce advisor with over 15 years of experience and the author of \u003ci\u003eShopify For Dummies\u003c\/i\u003e. Paul is the founder of Paul Waddy Advisory and www.learnecommerce.com.au, and the co-founder of Ecom Nation. Paul's expertise is in helping online retailers scale profitably.\u003cbr\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":51200046596370,"sku":"9780730394525","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_737351bd-e2dc-4ae0-8f3f-6485fb88e534.jpg?v=1744888324","url":"https:\/\/surprise-castle.myshopify.com\/products\/selling-online-for-dummies-9780730394525","provider":"Surprise Castle","version":"1.0","type":"link"}