{"product_id":"selling-by-phone-how-to-reach-and-sell-to-customers-in-the-nineties-9780070523760","title":"Selling by Phone: How to Reach and Sell to Customers in the Nineties","description":"This text features the specific skills and techniques of selling effectively over the phone. It emphasizes consultative selling rather than product selling and gives tips on how consultative selling can be initiated, developed and continued over the phone, using specific techniques and strategies. The book is designed for sales people in any industry who sell any product.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eRichardson, Linda:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003e\u003cb\u003eLinda Richardson\u003c\/b\u003e is presidetn of The Richardson Company, sales and leadership consultants to business. She teaches at the University of Pennsylvania's Wharton School and is the author of \u003ci\u003e Selling By Phone, Stop Telling, Start Selling; and Winning Group Sales Presentations.\u003c\/i\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50318028734738,"sku":"9780070523760","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f5bc3e2b-3fe7-414a-8872-f59fddbdb3c3.jpg?v=1727545946","url":"https:\/\/surprise-castle.myshopify.com\/products\/selling-by-phone-how-to-reach-and-sell-to-customers-in-the-nineties-9780070523760","provider":"Surprise Castle","version":"1.0","type":"link"}