{"product_id":"secrets-of-successful-program-design-a-how-to-guide-for-busy-fitness-professionals-9781492593225","title":"Secrets of Successful Program Design: A How-To Guide for Busy Fitness Professionals","description":"Your success as a fitness professional depends on your ability to reliably deliver results to clients. In \u003ci\u003eSecrets of Successful Program Design: A How-To Guide for Busy Fitness Professionals\u003c\/i\u003e, noted fitness and program design expert Alwyn Cosgrove and his director of programming, Craig Rasmussen, share Alwyn's proven system for creating programs that take clients from where they are to where they want to be. \u003cp\u003e\u003c\/p\u003e You'll learn how to properly assess a client and design the most effective program based on their individual goal--whether that is fat loss, muscle and strength building, or improved overall conditioning. You'll also learn how to customize the training experience of your client on the fly, effectively progressing and regressing exercises according to day-to-day fluctuations in abilities and needs. This will ensure you are delivering the best results possible for each client every time they train. \u003cp\u003e\u003c\/p\u003e This guide to building training programs is supplemented with a selection of predesigned workouts that will draw on your skills for progressing and regressing exercises, saving you valuable time and energy while still allowing you to produce a personalized experience for your client. \u003cp\u003e\u003c\/p\u003e A reliable system-based approach to program design that consistently delivers results to every client--regardless of demographic profile, ability, or goals--will set your training business up for success in the incredibly competitive fitness market. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eEarn continuing education credits\/units! \u003c\/b\u003eA continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAlwyn Cosgrove, CSCS, \u003c\/b\u003e is co-owner (with his wife, Rachel) of Results Fitness in Santa Clarita, California--twice named one of the top 10 gyms in America by \u003ci\u003eMen's Health\u003c\/i\u003e and \u003ci\u003eWomen's Health\u003c\/i\u003e magazines. Alwyn and Rachel are also owners of a fitness professional consulting company, Results Fitness University. \u003cp\u003e\u003c\/p\u003e Cosgrove studied sports performance at West Lothian College and then went on to receive a sports science degree with honors from Chester, a college of the University of Liverpool. During his career as a fitness coach, Cosgrove has studied under top fitness professionals and coaches in the world and has worked with a wide variety of clientele, from the general population to top-level athletes and world champions in a multitude of sports. \u003cp\u003e\u003c\/p\u003e A nationally known speaker, Cosgrove has coauthored nine best-selling fitness books, is a member of the Nike Performance Council, and has been a presenter on the Perform Better tour for more than a decade. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCraig Rasmussen, CSCS, \u003c\/b\u003e is the director of coaching and programming at Results Fitness in Newhall, California. He has more than 18 years of experience in the fitness industry and has worked with all levels, ages, and types of clientele--including professional athletes and general population clients with a wide variety of goals. Previously, he worked as a credentialed physical education teacher at the middle school level in Santa Monica, California. \u003cp\u003e\u003c\/p\u003e Rasmussen is certified as a strength and conditioning specialist through the National Strength and Conditioning Association. He received his bachelor of arts degree in physical education from California State University at Chico. With an unquenchable thirst for learning and sharing what he has learned with others, he also holds coaching and programming certifications from several top-level organizations in the fitness industry. He has been featured in numerous magazines, including \u003ci\u003eMuscle \u0026amp; Fitness\u003c\/i\u003e, \u003ci\u003eMen's Fitness\u003c\/i\u003e, \u003ci\u003eMen's Health\u003c\/i\u003e, and \u003ci\u003eT Nation\u003c\/i\u003e.\u003cbr\u003e","brand":"Human Kinetics Publishers","offers":[{"title":"Default Title","offer_id":50510597357842,"sku":"9781492593225","price":38.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_749b2afe-c80a-419c-bcf3-7b40e535aec9.jpg?v=1730929774","url":"https:\/\/surprise-castle.myshopify.com\/products\/secrets-of-successful-program-design-a-how-to-guide-for-busy-fitness-professionals-9781492593225","provider":"Surprise Castle","version":"1.0","type":"link"}