{"product_id":"secret-formulas-of-the-wizard-of-ads-9781885167392","title":"Secret Formulas of the Wizard of Ads","description":"\u003cp\u003e\u003cb\u003ePeople love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn 100 chapters full of wit, wisdom, and uncommon good sense, \u003cem\u003eSecret Formulas\u003c\/em\u003e conjures up more of the Wizard's provocative observations on advertising, business, and life that wong \u003cem\u003eThe Wizard of Ads\u003c\/em\u003e last year's Business Book of the Year award -- on this time, the book, has nuts, bolts, and even more bite!\u003c\/p\u003e\u003cp\u003eThe Wizards's secret formulas will show: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to find a champion to sell your ideas\u003c\/li\u003e\n\u003cli\u003eWhy targeting your market can be a big mistake\u003c\/li\u003e\n\u003cli\u003eWhy bankers think backwards\u003c\/li\u003e\n\u003cli\u003eWhy being \"out of style\" can be profitable\u003c\/li\u003e\n\u003cli\u003eHow to write miraculous ads\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eWilliams, Roy H.:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eA lifelong student of humanity, Roy H. Williams has spent a quarter-century asking, \"What makes people do the things they do?\" And he's been using the things he's learned to stimulate miraculous growth for his small business clients for more than 25 years. \u003c\/p\u003e \u003cp\u003e His books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends around the globe. His first book, The Wizard of Ads, was voted Business Book of the Year in 1998. His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal's number one Business Book in America in 1999 and became a New York Times bestseller. The third book in the trilogy, Magical Worlds of the Wizard of Ads reached bestseller status again in late 2001. His fascinating fourth book, Accidental Magic, is a tightly condensed anthology of writing tips and insights, mixed with artistic examples provided by 106 of his amazing protégés. The Wizard's first fiction book, Destinae is a powerful allegory aimed directly at the heart of the reader. \u003c\/p\u003e \u003cp\u003e With forty branch offices in the US, Canada, and Australia, Wizard of Ads, Inc. is now serving the advertising and marketing needs of business owners around the globe. Our fees are tied to your growth. The only way for us to make more money is to increase the size of your business. \u003c\/p\u003e \u003cp\u003e Known to his readers simply as \"the Wizard,\" the elusive Roy H. Williams teaches creative thinking, writing, and persuasion to journalists, educators, ministers, and businesspeople around the world. He has written six books, two of which have become national bestsellers. \u003c\/p\u003e \u003cp\u003e He lives in the middle of nowhere, Texas, with his wife Pennie, the Princess of the World.\u003c\/p\u003e","brand":"Bard Press (TX)","offers":[{"title":"Default Title","offer_id":50676745994514,"sku":"9781885167392","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8ce655af-0090-4e7b-a9a3-1cb24ebac5a3.jpg?v=1733886920","url":"https:\/\/surprise-castle.myshopify.com\/products\/secret-formulas-of-the-wizard-of-ads-9781885167392","provider":"Surprise Castle","version":"1.0","type":"link"}