{"product_id":"search-analytics-for-your-site-conversations-with-your-customers-9781933820200","title":"Search Analytics for Your Site: Conversations with Your Customers","description":"\u003cp\u003eAny organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.\u003c\/p\u003e\u003cbr\u003e","brand":"Rosenfeld Media","offers":[{"title":"Default Title","offer_id":50380808159506,"sku":"9781933820200","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_66ad0ed0-6cd5-4fd5-bc16-928b2c3cfa53.jpg?v=1728687959","url":"https:\/\/surprise-castle.myshopify.com\/products\/search-analytics-for-your-site-conversations-with-your-customers-9781933820200","provider":"Surprise Castle","version":"1.0","type":"link"}