{"product_id":"scientific-papers-made-easy-how-to-write-with-clarity-and-impact-in-the-life-sciences-9780192862785","title":"Scientific Papers Made Easy: How to Write with Clarity and Impact in the Life Sciences","description":"Writing scientific publications is a fundamental step in the research process. Furthermore, as science becomes more interdisciplinary and the number of journals continues to expand, individual papers increasingly need to stand out to be read and have any form of impact. It is widely assumed that students and early career scientists will simply acquire the necessary expertise. However, this could not be further from the truth - many early career scientists find writing both intimidating and overwhelming; writing is a skill that needs to be learnt and actively developed. \u003cp\u003e\u003c\/p\u003eThis novel book's fundamental principle is simple - \u003cem\u003ethe reader must come first\u003c\/em\u003e. The purpose of a scientific paper is to pass on knowledge, and so impactful writing must focus on attracting, holding, and illuminating readers. The authors demonstrate how just a few simple pointers can significantly improve both writing quality and impact. They tackle each component of a paper in turn, providing a simple framework that makes clear what needs to be included (and what doesn't!), and in what order. They also provide advice for writing up different types of science, from laboratory experiments to theoretical modelling. The focus throughout is on the need to use simple, jargon-free English, and to assume that the reader has little or no prior knowledge. In summary, \u003cem\u003ethe book is about writing better scientific papers that are more likely to be read and have impact\u003c\/em\u003e. \u003cp\u003e\u003c\/p\u003e\u003cem\u003eScientific Papers Made Easy\u003c\/em\u003e is targeted at a broad audience of students and professionals, across the biological, life, and human sciences. It uses simple biological and human examples that assume no prior knowledge and will resonate with any scientist.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eStuart West, \u003cem\u003eProessor of Evolutionary Biology, Department of Biology, University of Oxford, UK\u003c\/em\u003e, Lindsay Turnbull, \u003cem\u003eProfessor of Plant Ecology, Department of Biology, University of Oxford, UK\u003c\/em\u003e \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eStuart West\u003c\/strong\u003e was the recipient of the Zoological Society of London Scientific Medal (June 2007), the Phillip Leverhulme Prize (October 2006), and the Chancellor's Rising Star Award, Edinburgh University (August 2006). \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eLindsay Turnbull\u003c\/strong\u003e was the recipient of the University of Oxford Excellence in Teaching Award in 2019.\u003cbr\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":50487591010578,"sku":"9780192862785","price":104.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e137e619-eedb-46bd-ad88-53140beb4630.jpg?v=1730446909","url":"https:\/\/surprise-castle.myshopify.com\/products\/scientific-papers-made-easy-how-to-write-with-clarity-and-impact-in-the-life-sciences-9780192862785","provider":"Surprise Castle","version":"1.0","type":"link"}