{"product_id":"scientific-advertising-original-classic-edition-9781640954250","title":"Scientific Advertising: Original Classic Edition","description":"The essential guidebook on how to make your marketing and advertising more profitable--faster. \u003cp\u003e\u003c\/p\u003eYou already have a great product or service--how do you build a narrative around it that speaks to your customers' attitudes, interests, and needs? Drawing on established techniques and proven methods, \u003ci\u003eScientific Advertising\u003c\/i\u003e by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: \u003cul\u003e\n\u003cli\u003e Create a winning personality for your ads\u003c\/li\u003e\n\u003cli\u003eIncentivize people to buy without using sensationalism or empty rhetoric\u003c\/li\u003e\n\u003cli\u003eStrategically incorporate visual design elements into ads\u003c\/li\u003e\n\u003cli\u003eHarness the power of coupon advertising, product sampling, and direct-mail marketing\u003c\/li\u003e\n\u003cli\u003eRun test campaigns to make smarter decisions about your advertising dollars\u003c\/li\u003e\n\u003c\/ul\u003eKnown as the \"father of modern advertising techniques,\" Claude C. Hopkins transformed the marketing industry when he published \u003ci\u003eScientific Advertising\u003c\/i\u003e, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, \u003ci\u003eScientific Advertising\u003c\/i\u003e provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. \u003cp\u003e\u003c\/p\u003eIncrease your company's bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers. \u003cp\u003e\u003c\/p\u003e \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eKnown as the \"father of modern advertising techniques,\" Claude C. Hopkins transformed the marketing industry when he published \u003ci\u003eScientific Advertising\u003c\/i\u003e, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, \u003ci\u003eScientific Advertising\u003c\/i\u003e provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.\u003cbr\u003e","brand":"Sound Wisdom","offers":[{"title":"Default Title","offer_id":50612798587154,"sku":"9781640954250","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2e875f1a-5026-42a5-a5c0-40ede2dc05fb.jpg?v=1732377876","url":"https:\/\/surprise-castle.myshopify.com\/products\/scientific-advertising-original-classic-edition-9781640954250","provider":"Surprise Castle","version":"1.0","type":"link"}