{"product_id":"scientific-advertising-9781603866361","title":"Scientific Advertising","description":"This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business\u003cbr\u003e","brand":"Merchant Books","offers":[{"title":"Default Title","offer_id":50579948470546,"sku":"9781603866361","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_125be669-8c01-49f3-b781-a4c12f66d158.jpg?v=1750160243","url":"https:\/\/surprise-castle.myshopify.com\/products\/scientific-advertising-9781603866361","provider":"Surprise Castle","version":"1.0","type":"link"}