{"product_id":"scaling-innovation-how-smart-companies-architect-profitable-growth-9781119633068","title":"Scaling Innovation: How Smart Companies Architect Profitable Growth","description":"\u003cp\u003e\u003cb\u003eYou've built a great product--now what?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast--and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. \u003c\/p\u003e\u003cp\u003eThe true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetization--instead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. \u003c\/p\u003e\u003cp\u003eIn this highly-anticipated sequel to \u003ci\u003eMonetizing Innovation, \u003c\/i\u003e Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies--including 50+ unicorns--the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, \u003ci\u003eScaling Innovation\u003c\/i\u003e reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. \u003c\/p\u003e\u003cp\u003eIf you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. \u003c\/p\u003e\u003cp\u003eInside, You'll Learn: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy the \"single-engine strategy\" dooms so many businesses--and how to avoid it\u003c\/li\u003e \u003cli\u003eHow to create outcome and usage-based monetization models\u003c\/li\u003e \u003cli\u003eThe secrets to mastering value messaging--and getting customers to pay what you're worth\u003c\/li\u003e \u003cli\u003eMastering sales negotiations--\"give and get\" strategies to close faster, better and more often\u003c\/li\u003e \u003cli\u003eHow to stop churn before it happens, maximize upsells, and handle price increases with confidence\u003c\/li\u003e \u003cli\u003eThe essential tactics for balancing market share and wallet share--without losing momentum\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eIf Monetizing Innovation\u003c\/i\u003e taught you how to build a great product, Scaling Innovation will teach you how to build a great business--one that thrives, scales, and creates real enterprise value. \u003c\/p\u003e\u003cp\u003eRead it. Apply it. Build something that lasts.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMADHAVAN RAMANUJAM\u003c\/b\u003e is Co-founder and General Partner at 49 Palms Ventures, an early-stage venture firm investing and helping tech companies monetize and scale. Previously a Managing Partner at Simon-Kucher, he has advised 250+ companies, 30+ unicorns, and is also the author of \u003ci\u003eMonetizing Innovation\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEDDIE HARTMAN\u003c\/b\u003e is a Partner and Board Member at Simon-Kucher, advising companies on monetization, pricing, and growth. Previously, he was the Co-founder of LegalZoom. His deep expertise and practical insights have made him a sought-after advisor for businesses navigating complex growth challenges.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51552839237906,"sku":"9781119633068","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7ddb883b-ab3c-4ded-a980-c206dbc49d88.jpg?v=1754907476","url":"https:\/\/surprise-castle.myshopify.com\/products\/scaling-innovation-how-smart-companies-architect-profitable-growth-9781119633068","provider":"Surprise Castle","version":"1.0","type":"link"}