{"product_id":"salesforce-for-dummies-9781394231669","title":"Salesforce for Dummies","description":"\u003cp\u003e\u003cb\u003eYour easy-to-follow guide to the world's leading cloud-based CRM software\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eSalesforce gives your business an edge in tracking relationships and managing sales, marketing, customer service, and support operations. \u003ci\u003eSalesforce For Dummies\u003c\/i\u003e help you take advantage of key platform functionality and focus on making the most of its many features. Learn best practices to determine the right configuration to suit your business needs, and how to use apps, build widgets, and configure features to personalize your system for your business. Explore prospecting for leads, managing accounts, maintaining contacts, tracking products, calculating forecasts, and monitoring each customer's service and support interactions with your business. Collaborate with colleagues by sharing information across a 360-degree view of all customer interactions, enhance your online marketing, gain real-time visibility into sales, and close deals faster. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eGet started with configuring Salesforce and set up the apps that your business needs\u003c\/li\u003e \u003cli\u003eDiscover the latest updates to Salesforce, including Flow Builder, Lightning, and Einstein \u003c\/li\u003e \u003cli\u003eImprove business performance with reporting insights, collaborative communication features, and integrated sales and marketing processes\u003c\/li\u003e \u003cli\u003eFind new ways to improve productivity and reduce administration time\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eSalesforce For Dummies \u003c\/i\u003eis the fully updated, best-selling guide that helps new and existing users get up to speed with the world's top CRM.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e \u003cb\u003eLiz Kao\u003c\/b\u003e has played both in-house and consultant roles at Salesforce. As a consultant and a member of Salesforce's Professional Services team, Liz implemented dozens of CRM solutions and built numerous AppExchange apps. \u003cb\u003eJon Paz\u003c\/b\u003e is a Salesforce consultant who has worked with enterprise clients to deliver world-class solutions to perplexing business challenges.\u003cbr\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50618280870162,"sku":"9781394231669","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d47130e7-4fcd-4c82-8d01-2e098a54eb93.jpg?v=1732530074","url":"https:\/\/surprise-castle.myshopify.com\/products\/salesforce-for-dummies-9781394231669","provider":"Surprise Castle","version":"1.0","type":"link"}