{"product_id":"sales-pitch-how-to-craft-a-story-to-stand-out-and-win-9781999023027","title":"Sales Pitch: How to Craft a Story to Stand Out and Win","description":"\u003cp\u003e\u003cstrong\u003eCraft a sales pitch that dramatically outperforms an aimless feature walkthrough.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWorld-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUsing a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e● Why you need to be your prospect's guide in the buying process\u003c\/p\u003e\u003cp\u003e● Why a sales pitch is a unique style of story designed to help your customer say \"yes\" with confidence\u003c\/p\u003e\u003cp\u003e● How \"do nothing\" is the most fearsome competitor you have\u003c\/p\u003e\u003cp\u003e● How and when qualification, discovery, and product demos fit into a sales pitch\u003c\/p\u003e\u003cp\u003e● How your positioning is reflected in a great sales narrative\u003c\/p\u003e\u003cp\u003e● Why your differentiated value is the star of the show\u003c\/p\u003e\u003cp\u003e● The eight components of a solid sales pitch\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers-and more of them.\u003c\/p\u003e\u003cbr\u003e","brand":"Ambient Press","offers":[{"title":"Default Title","offer_id":50615394205970,"sku":"9781999023027","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_adab773e-cf46-4e11-bd90-73ea9c0a70bf.jpg?v=1732484608","url":"https:\/\/surprise-castle.myshopify.com\/products\/sales-pitch-how-to-craft-a-story-to-stand-out-and-win-9781999023027","provider":"Surprise Castle","version":"1.0","type":"link"}