{"product_id":"sales-management-that-works-how-to-sell-in-a-world-that-never-stops-changing-9781633698765","title":"Sales Management That Works: How to Sell in a World That Never Stops Changing","description":"\u003cp\u003eIn this no-nonsense, research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFull of insider case-studies from a wide-range of companies—from startups to big orgs.\u003c\/li\u003e\n\u003cli\u003ePractical, clear-eyed advice, diagnostics, and how-tos.\u003c\/li\u003e\n\u003cli\u003eSeparates fact from fiction, truth from myth about what drives a sales force to success.\u003c\/li\u003e\n\u003cli\u003eResearch-based methods, which is rare in a category that is full of hype, fads, and so-called thought leaders.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAudience: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSales managers.\u003c\/li\u003e\n\u003cli\u003eExecutives who oversee or interact with the sales function.\u003c\/li\u003e\n\u003cli\u003eSales people who to understand how their selling role fits into the broader company.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFrank V. Cespedes\u003c\/b\u003e is the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School. He has run a business, served on the boards of corporations as well as startups, and consulted to companies around the world. He is the author of six books, including \u003ci\u003eAligning Strategy and Sales\u003c\/i\u003e, which was cited as the best sales book of the year by \u003ci\u003estrategy+business\u003c\/i\u003e. He has also published numerous articles in \u003ci\u003eHarvard Business Review\u003c\/i\u003e, the \u003ci\u003eWall Street Journal\u003c\/i\u003e, \u003ci\u003eMIT Sloan Management Review\u003c\/i\u003e, \u003ci\u003eCalifornia Management Review\u003c\/i\u003e, and other prominent publications.\u003c\/p\u003e\u003cp\u003eYou can find Frank Cespedes at frankcespedes.com.\u003c\/p\u003e\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50494414323986,"sku":"9781633698765","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5c9a6db9-23fb-41c7-b055-5c9a67c3d7ce.jpg?v=1730664278","url":"https:\/\/surprise-castle.myshopify.com\/products\/sales-management-that-works-how-to-sell-in-a-world-that-never-stops-changing-9781633698765","provider":"Surprise Castle","version":"1.0","type":"link"}