{"product_id":"sales-management-marketing-04-10","title":"Sales Management: Marketing 04.10","description":"Fast track route to mastering all aspects of sales management \u003cbr\u003e \u003cbr\u003e Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focussed \u003cbr\u003e \u003cbr\u003e Examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals \u003cbr\u003e \u003cbr\u003e Includes a glossary of key concepts and a comprehensive resources guide \u003cbr\u003e \u003cbr\u003e ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. \u003cbr\u003e \u003cbr\u003e ExpressExec is organised into ten core subject areas making it easy to find the information you need: \u003cbr\u003e \u003cbr\u003e 01 Innovation \u003cbr\u003e 02 Enterprise \u003cbr\u003e 03 Strategy \u003cbr\u003e 04 Marketing \u003cbr\u003e 05 Finance \u003cbr\u003e 06 Operations and Technology \u003cbr\u003e 07 Organizations \u003cbr\u003e 08 Leading \u003cbr\u003e 09 People \u003cbr\u003e 10 Life and Work \u003cbr\u003e \u003cbr\u003e ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003ePATRICK FORSYTH runs Touchstone Training \u0026amp; Consultancy which specializes in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books\u003cbr\u003e","brand":"Capstone","offers":[{"title":"Default Title","offer_id":50363299234066,"sku":"9781841121932","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3256d91d-b8a5-4737-9e57-c20fae5d7c3e.jpg?v=1728410805","url":"https:\/\/surprise-castle.myshopify.com\/products\/sales-management-marketing-04-10","provider":"Surprise Castle","version":"1.0","type":"link"}