{"product_id":"rule-makers-rule-breakers-how-tight-and-loose-cultures-wire-our-world-9781501152931","title":"Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World","description":"\u003cb\u003eIn \u003ci\u003eRule Makers, Rule Breakers\u003c\/i\u003e celebrated cultural psychologist Michele Gelfand takes us on an epic journey through human cultures, offering a startling new view of the world and ourselves. With a mix of brilliantly conceived studies and surprising on-the-ground discoveries, she shows that much of the diversity in the way we think and act derives from a key difference--how tightly or loosely we adhere to social norms.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhy are clocks in Germany so accurate while those in Brazil are frequently wrong? Why do New Zealand's women have the highest number of sexual partners? Why are \"Red\" and \"Blue\" States \u003ci\u003ereally\u003c\/i\u003e so divided? Why was the Daimler-Chrysler merger ill-fated from the start? Why is the driver of a Jaguar more likely to run a red light than the driver of a plumber's van? Why does one spouse prize running a \"tight ship\" while the other refuses to \"sweat the small stuff?\" \u003cp\u003e\u003c\/p\u003e In search of a common answer, Gelfand has spent two decades conducting research in more than fifty countries. Across all age groups, family variations, social classes, businesses, states and nationalities, she's identified a primal pattern that can trigger cooperation or conflict. Her fascinating conclusion: behavior is highly influenced by the perception of threat. \u003cp\u003e\u003c\/p\u003e With an approach that is consistently riveting, \u003ci\u003eRule Makers, Rule Breakers \u003c\/i\u003ethrusts many of the puzzling attitudes and actions we observe into sudden and surprising clarity.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eGelfand, Michele:\u003c\/i\u003e\u003c\/b\u003e - Michele Gelfand is a Distinguished University Professor of Psychology at the University of Maryland, College Park. Her pioneering research into cultural norms has been cited thousands of times in the press, including in \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eWashington Post, \u003c\/i\u003e \u003ci\u003eHarvard Business Review, \u003c\/i\u003e\u003ci\u003e \u003c\/i\u003eand \u003ci\u003eScience\u003c\/i\u003e, and on NPR. The recipient of numerous awards, she is a past president of the International Association for Conflict Management.","brand":"Scribner Book Company","offers":[{"title":"Default Title","offer_id":50467043508498,"sku":"9781501152931","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fc7df866-8eee-4415-9664-ab4d3ef88787.jpg?v=1730128833","url":"https:\/\/surprise-castle.myshopify.com\/products\/rule-makers-rule-breakers-how-tight-and-loose-cultures-wire-our-world-9781501152931","provider":"Surprise Castle","version":"1.0","type":"link"}