{"product_id":"rocket-eight-lessons-to-secure-infinite-growth-9781259585425","title":"Rocket: Eight Lessons to Secure Infinite Growth","description":"\u003cp\u003e\u003cem\u003eRocket\u003c\/em\u003e tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a \"how-to\" lesson, and by the end, you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers' desires and behaviors in order to deliver intimately rewarding experiences every time they shop--including knowing what they need before they do. Included is a \"self critique\" to identify where you are currently before you transform your career and company by mastering how to: \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space\u003cbr\u003e- Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment\u003cbr\u003e- Deliver all the core benefits of a particular demand space in your product--from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement\u003cbr\u003e- Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith \u003cem\u003eRocket\u003c\/em\u003e, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eMichael J. Silverstein\u003c\/strong\u003e is a senior partner and managing director of the consumer practice at The Boston Consulting Group. He is the bestselling author of Trading Up, The $10 Trillion Prize, Women Want More, and Treasure Hunt.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDylan Bolden, Rune Jacobsen, and Rohan Sajdeh\u003c\/strong\u003e are all senior partners and managing directors at BCG.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50414869217554,"sku":"9781259585425","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_07cc4bfa-227c-4fc2-ac62-a497454f7281.jpg?v=1729389023","url":"https:\/\/surprise-castle.myshopify.com\/products\/rocket-eight-lessons-to-secure-infinite-growth-9781259585425","provider":"Surprise Castle","version":"1.0","type":"link"}