{"product_id":"roar-get-heard-in-the-sales-and-marketing-jungle-a-business-fable-9780470598795","title":"Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable","description":"\u003cb\u003eDon't just get your message out. ROAR it out \u003c\/b\u003e \u003cp\u003eIn this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eRecognize the four types of buyers\u003c\/li\u003e \u003cli\u003eObserve from the buyer's perspective, and adapt your message\u003c\/li\u003e \u003cli\u003eAcknowledge the buyer's special wants and needs\u003c\/li\u003e \u003cli\u003eResolve the buyer's issues\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePraised by renowned money manager Ken Fisher, \u003ci\u003eRoar \u003c\/i\u003e gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eKEVIN DAUM\u003c\/b\u003e is the founder of TAE International, a marketing consultancy that helps companies deliver The Awesome Experience through compelling messaging, intentional marketing, and memorable delivery. He has a degree in theatre and is an Inc. 500 entrepreneur whose sales and marketing techniques resulted in more than $1 billion in sales. Kevin is a graduate of the MIT Entrepreneurial Executive Leadership program, a former board member of the Entrepreneurs' Organization (comprising 7,200 CEOs), and the National Columnist for \u003ci\u003eSmart Business\u003c\/i\u003e magazine. Kevin and his team of consultants deliver programs on customer experience, marketing, and creativity. Visit Kevin online at www.KevinDaum.com. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDANIEL A. TURNER\u003c\/b\u003e is President and founder of TCG, an Inc. 500 company that has saved taxpayers over $250 million. Dan is on the board of the Entrepreneurs' Organization and is a graduate of the MIT Entrepreneurial Executive Leadership program.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50324759707922,"sku":"9780470598795","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b547d225-b65b-4741-aad7-028d11ba6303.jpg?v=1727672836","url":"https:\/\/surprise-castle.myshopify.com\/products\/roar-get-heard-in-the-sales-and-marketing-jungle-a-business-fable-9780470598795","provider":"Surprise Castle","version":"1.0","type":"link"}