{"product_id":"risk-roulette-the-surprising-reasons-why-some-businesses-work-and-others-fail-9781398616059","title":"Risk Roulette: The Surprising Reasons Why Some Businesses Work and Others Fail","description":"\u003cp\u003e\u003cb\u003eSuccess requires taking a risk, or two. But have you ever bet the house on a seemingly good idea for it to become a bad business decision? \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eRisk isn't just about being risky and having a blas? attitude to responsibility. It's about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short-term and long-term risk. \u003cp\u003e\u003c\/p\u003eBased on fifteen years researching and interviewing leaders, including the founders and chief executives of some of the biggest businesses around the world, journalist \u003cb\u003eGraham Ruddick\u003c\/b\u003e, has found that there's a pivotal trait leaders have when it comes to success: they understand risk. \u003cp\u003e\u003c\/p\u003eJoin icons from the worlds of business, finance, journalism and sports who know how to make risk work for them and push the boundaries so you can elevate your business.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eGraham Ruddick\u003c\/b\u003e is the editor-in-chief of Business Leader magazine and host of the Business Leader podcast. He founded the podcast and the \u003ci\u003eOff to Lunch\u003c\/i\u003e newsletter in 2022. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHe has been Retail Editor at the Daily Telegraph, Senior Business Reporter and then Media Editor at the Guardian and from 2018 to 2022 he was Deputy Business Editor at The Times. \u003cp\u003e\u003c\/p\u003eHe was shortlisted for business and finance journalist of the year at the Press Awards in 2019 and named young financial journalist of the year by the Wincott Foundation in 2013. He is based in London, UK.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50903671800082,"sku":"9781398616059","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_416ba8aa-4ac5-4f03-9808-55adb02d100f.jpg?v=1738502524","url":"https:\/\/surprise-castle.myshopify.com\/products\/risk-roulette-the-surprising-reasons-why-some-businesses-work-and-others-fail-9781398616059","provider":"Surprise Castle","version":"1.0","type":"link"}