{"product_id":"ricard-90-years-of-iconic-objects-9782226500007","title":"Ricard: 90 Years of Iconic Objects","description":"\u003cb\u003eCult items from an iconic brand rooted in French heritage, this book celebrates 50 years of Ricard. Text in English and French.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThis book pays tribute to nine decades of iconic advertising items from the Ricard brand retracing their history and their impact on our collective memory since the invention of pastis. \u003cp\u003e\u003c\/p\u003eFrom the first bottles to the emblematic carafes and ashtrays, each item tells a part of the Ricard's history, shaped by the creative vision of Paul Ricard and his successors. The book delves into major advertising campaigns from the first poster with Darcelis \"Garçon ! A Ricard\" to the commercial jingles on the radio, painted walls, artistic collaborations and collections designed by renowned creators (Garouste and Bonetti, Yves Oppenheim, Olivier Gagnère, Marc Newson, Ronan and Erwan Bouroullec, studio 5.5, Yorgo Tloupas etc.)... Not to mention bucket hats, parasols, Citroën 2CV and other advertising caravans! \u003cp\u003e\u003c\/p\u003eAfter revisiting the history of Ricard \"\u003ci\u003ethe real pastis from Marseille\u003c\/i\u003e\" and its iconic bottle, the book showcases numerous Ricard items and comes back to its greatest advertising campaigns. \u003cp\u003e\u003c\/p\u003eText in English and French.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eGuillaume Picon\u003c\/b\u003e is a historian specializing in the study of institutional archives. He is the author of various books: \u003ci\u003eLarousse guide to kings of France\u003c\/i\u003e (Larousse, 2008), \u003ci\u003eVersailles: private invitation\u003c\/i\u003e (Flammarion, 2015), \u003ci\u003eOrient-Express: from the history to the legend\u003c\/i\u003e (Albin Michel, 2017).\u003cbr\u003e","brand":"Albin Michel","offers":[{"title":"Default Title","offer_id":51986394677522,"sku":"9782226500007","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_805892a5-7fc6-4644-a309-b7cb88331020.jpg?v=1769590778","url":"https:\/\/surprise-castle.myshopify.com\/products\/ricard-90-years-of-iconic-objects-9782226500007","provider":"Surprise Castle","version":"1.0","type":"link"}